Market research is the first step in turning the idea of a product or service into an acceptable commercial activity in the market. Companies that know how and when to use market research surveys and successfully carry out the key market research stages have a valuable competitive advantage over their competitors in achieving customer awareness, […]
Before David Darmanin, CEO of Hotjar, was able to launch his successful start-up company, he had destroyed two other former companies. In both these failed companies, he and his colleagues took months to design and build remarkable products, but every time they would fail. David attributed these successive failures to a lack of understanding of […]
If you are reading this, then you believe that employee surveys and questionnaires can produce many positive results for your business. However, many of ...
Employee engagement is a popular concept among many managers and advisors of human resources. According to the research literature, an organization with higher employee engagement rates can make better achievements ...
The most prominent goal followed by evaluating employee performance, measuring customer satisfaction, and performing a variety of organizational evaluations is to receive/provide feedback for improvement. Many organizations ...
Numbers play significant roles in a business. Some of these important numbers are earnings, profit, loss, customer satisfaction score ...
Customer loyalty is one of the key business indices. According to the literature review, most organizations seek to increase loyalty, maintain satisfaction and retain customers by implementing and using the “customer voice” program.
Customer experience will be the most important competitive advantage and distinction of brands by 2020 (ref.). Futuristic and pioneering companies that focus on customer experience scores instead of fighting over prices have ...
The first customer complaint in human history was recorded in 1750. The manuscript shows that the customer was dissatisfied with the low product quality, delayed delivery, and a broken promise by the vendor. After 3000 years in 1852 ...