Demographic Survey Template
Sending personalized messages to the customers will increase the open rate of your message to 82%. It is also a magical way to improve brand loyalty. Personalizing and segmenting your customers is not possible unless you use a demographic survey template.
Usually, people are not ready to share their personal information and life stories with you. So what is the best way to survey demographic characteristics extensively and in short order?
Do you need a short cut?
Make and customize your standard demographic survey questions in Porsline and send it to your customers.
What is a Demographic Survey?
A demographic survey is a template in which you ask your audience some demographic questions to better understand their persona. In a demographic survey questionnaire, you ask for information like age, education, income, gender, or job status.
With demographic survey questions, you can segment your market into meaningful groups.
If you are a B2B business, you can ask the firmographic questions and segment your B2B market. In Porsline, you can customize your survey questions based on your needs.
You can ask thousands of demographic questions from your target audience, but are they willing to answer all of them? Or do they have enough time to complete it? What are the standard demographic questions?
How to Ask Demographic Questions in a Survey?
There are standards to establish a demographic survey questionnaire. First and foremost, you should consider the time survey takes to answer, because the audience's time is valuable, and if you ask too many questions, they will leave the survey uncompleted.
To conduct standard demographic questions, follow these rules:
1. Make Your Goals Clear
Whom do you want to survey? Are these people in another business, or they are your customers?
Make your goals clear to determine the type of demographic survey questions and the number of them.
2. Ask Necessary Questions
The "Custom Variable" feature in Porsline helps you not to ask a question twice. If you've asked a question before and repeat it now again, the audience may not continue to answer the survey and leave your questionnaire unanswered.
Use this "hidden field" feature, add your custom variable, and pass the variables to the survey. By this, you also made your template personalized and avoided asking questions again and again.
3. Determine the Reason Behind Asking Personal Questions
If you want to ask about sensitive information, explain to your audience why you need such information, then make them sure that you will keep their data confidentially.
4. Consider the Time to Answer
As we mentioned earlier, the time to answer the questionnaire should be short. By a Shorter questionnaire, you can always collect more concise and better answers.
5. Use Filters and Logic
Advanced filters in Porsline help you customize your demographic survey better and get more practical and useful reports. By setting different logics in your Porsline survey template, you can also shorten the time to answer the survey and ask more related questions.
Where Do Demographic Questions Go in a Survey?
The placement of demographic questions in a survey is the object of debates within different experts.
Finally, should the demographic questionnaire be placed at the beginning or end of the survey?
The answer is both!
It depends on different variables. Take a look at your questionnaire. Are your questions easy to answer or difficult? Are they long or short? How many items do you want to ask? Which questions are essential to be answered by the audience? How much did you ensure the participants about the confidentiality of their answers? How sensitive are your questions?
Now, based on your answers, decide about the placement of your questionnaire. No one is better than you to tell the arrangement of your demographic questions in the survey.
Why are Demographic Questions Important in a Survey?
By asking demographic questions in a survey, you will have the opportunity to know your audience's background. This information will help you analyze your buyer persona better and give them what they need.
Everyone knows that marketing strategy and product development are different when having different audience segments. Think that your audience is men, above 40 years old, with a high income. How would your product and marketing process be?
Now imagine your audience is single 20-year-old women with a low income. Wouldn't you change your strategy?
These two demographic characteristics make significant changes in developing products, services, and marketing strategies.
Use Porsline to make your demographic questionnaire sample effectively and practically.